fromHello vs Loops
Loops and fromHello both run lifecycle email for the audience you already have. The difference is breadth and who runs it. Loops is email for SaaS — transactional and marketing email unified in one polished, developer-first tool, and it's very good at exactly that. fromHello covers email and adds the channels Loops doesn't — SMS, push, in-app, ads — plus eight AI specialists who set strategy, build journeys, write the copy, and run experiments, open-source and self-hostable. Loops is the cleanest way to ship SaaS email. fromHello is the growth team that runs every channel.
you want the cleanest developer-first tool for SaaS email — transactional and marketing unified — and you don't need other channels yet.
you want growth run for you across every channel — not just email — on infrastructure you own.
The cleanest email tool, or every channel plus the team.
Loops pricing and capabilities reflect their public information as of 2026 — Loops prices by contact with unlimited sends; check loops.so for current tiers. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.
The cleanest email tool, or the team that runs every channel.
Loops is the nicest way to ship SaaS email we know of — transactional, marketing, and product email unified in one clean, developer-first tool, with unlimited sends. If email is the whole job and you want it done well, Loops is a genuinely strong choice, and we won't pretend otherwise.
fromHello starts from email and keeps going. The Growth Lead sets the North Star. The Growth PM picks the next experiment. The Lifecycle Marketer builds the onboarding journey. The Copywriter writes every message in your voice. They propose; you approve, edit, or auto-ship. Human-in-the-loop by default.
And it runs the channels Loops doesn't — SMS, mobile and web push, in-app messaging, and ad-audience sync — on a platform you can self-host. Loops gives a SaaS team a clean email tool. fromHello gives a small team the growth team, across every channel.
Where Loops wins
We're not going to pretend otherwise. For SaaS email, Loops is excellent, and for a lot of teams it's the right call today.
- It's generally available and proven, with a strong deliverability reputation and thousands of paying SaaS customers — fromHello is pre-launch.
- Its developer experience is among the cleanest in the category — a polished event-based API, SDKs, and a modern UI founders consistently praise.
- It unifies transactional and marketing email in one tool, replacing a separate ESP like SendGrid or Mailgun — something fromHello does not position itself to do.
- It's fully managed with a genuinely usable free tier — push events and it works, no infrastructure to run.
Billed by contact, or owned like code.
Loops is free up to 1,000 contacts, then from around $49 a month, billed by contact with email sends included. fromHello is open source: self-host the platform for the cost of a server, or use the hosted version when early access opens. Either way the code is yours, AGPL-licensed, running where you choose.
fromHello — self-host free, hosted pricing announced at GA.
Loops — free to 1,000 contacts, then from $49/mo, billed by contact.
What teams ask before they move
For teams that want more than email, yes. fromHello covers the same lifecycle email and adds SMS, push, in-app, and ad-audience sync, plus eight AI specialists who run it, open-source and self-hostable. If email is the whole job and you love a clean developer-first tool, Loops is hard to beat at that.
Put your growth teamon autopilot.
Early access opens Q3 2026, gradually, so the team tunes to real use cases. Small teams with big ambitions go first.
Not ready to share an email? It's open source. Run it yourself today. View on GitHub
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