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fromHello vs Mautic

Mautic and fromHello are both open source and self-hostable — your data, your infrastructure, no vendor lock-in. So this isn't open versus closed; on ownership, they're peers. The difference is two things. First, Mautic has no growth team — it's a platform you operate yourself, designing the campaigns, writing the copy, and reading the results. fromHello adds eight AI specialists who do that work. Second, Mautic is a heavier, older stack to run — PHP and Symfony you install, update, and maintain — where fromHello is built to start in about an hour. Mautic is open-source marketing automation you run. fromHello is open-source growth that runs itself.

Choose Mautic if

you want a proven, free, open-source marketing-automation platform with a big plugin ecosystem, and you have someone to install, run, and maintain it.

Choose fromHello if

you want the same open-source ownership, plus eight AI specialists who run growth and a modern stack that starts in about an hour — without operating a PHP server yourself.

At a glance

Same openness. One runs itself.

Autonomous growth team
fromHelloEight AI specialists run it
MauticNone — you run it
Open source
fromHelloYes — AGPL
MauticYes — GPLv3
Self-hostable
fromHelloYour infrastructure
MauticYour infrastructure
Data ownership
fromHelloYour database
MauticYour database
Email + campaigns
fromHelloEmail + 11-node journeys
MauticEmail + campaigns — mature
SMS
fromHelloBuilt in
MauticVia plugin (Twilio)
In-app messaging
fromHelloBuilt in
MauticNot native
Web push
fromHelloBuilt in
MauticVia plugin
Ad audience sync — Meta, LinkedIn, Google
fromHelloBuilt in
MauticCustom integrations
Real-time segments
fromHelloDynamic + static
MauticSegments + lead scoring
Setup & maintenance
fromHelloManaged; about an hour
MauticYou run a PHP/Symfony stack
Availability
fromHelloEarly access · Q3 2026
MauticGenerally available
Pricing
fromHelloSelf-host free; hosted at GA
MauticFree; managed hosting via third parties
Built for
fromHelloSmall teams without a growth org
MauticTeams that can self-host and maintain it

Mautic licensing, capabilities, and hosting reflect public information as of 2026 — check mautic.org and the Mautic repository for current details. Mautic is community-governed, with commercial managed hosting available from third parties. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.

The difference

Open source you run and maintain, or open source that runs itself.

Mautic and fromHello agree on the part most tools won't give you: open source, self-hostable, your data on your infrastructure. Mautic is the largest open-source marketing-automation project, with a deep feature set and a big plugin ecosystem. On ownership and openness, it's a peer — we won't pretend otherwise.

Two things separate them. First, Mautic has no growth team. It hands you a capable platform and you operate it — someone still decides what to test, builds the campaigns, writes the emails, and reads the results. fromHello runs that work: the Growth Lead sets the North Star, the Lifecycle Marketer builds the journey, the Copywriter writes every message, the Data Analyst reads the numbers. They propose; you approve, edit, or auto-ship.

Second, Mautic is a heavier stack to operate — PHP and Symfony you install, patch, scale, and keep deliverable. fromHello is built to start in about an hour on a modern stack. Same open-source ownership; a growth team, and far less to maintain.

The honest part

Where Mautic wins

We share Mautic's whole premise — open source, self-hostable, your data — so this isn't a teardown. For a lot of teams, Mautic is the right open-source choice today.

  • It's mature and battle-tested — a decade-plus of development and a large community, cited across 200,000+ organizations, where fromHello is pre-launch.
  • Its plugin and integration ecosystem is huge, so almost any channel or integration already has a community solution.
  • It's genuinely free under GPLv3, with commercial managed hosting available if you'd rather not run it yourself.
  • Its email, campaign, landing-page, and forms feature set is deep and proven across many industries.
Pricing & ownership

Both free to self-host. One brings the team.

Neither charges you to self-host — clone the repo, bring a server, own the stack. Mautic's core is free under GPLv3; your cost is infrastructure and your own send providers, plus the time to run and maintain it. Managed hosting is sold separately by third parties. fromHello's hosted version arrives at GA, and the eight agents are included. So the difference was never the platform — it's what runs it, and how much you have to operate yourself.

fromHello

fromHello — self-host free, hosted pricing at GA; the eight agents are included.

Mautic

Mautic — free and open-source to self-host; managed hosting available from third parties. You operate it.

Switching questions

What teams ask before they move

  • Yes — both are open source (Mautic is GPLv3, fromHello is AGPL), self-hostable, and keep your data on your infrastructure. On ownership they're peers, so the open-versus-closed argument doesn't separate them. What separates them is the team — fromHello adds eight AI specialists who run growth — and a modern stack with far less to maintain.

Early access

Put your growth teamon autopilot.

Early access opens Q3 2026, gradually, so the team tunes to real use cases. Small teams with big ambitions go first.

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