What does a Truth Pack contain?
Four things, kept short enough to fit in every agent's working context: your ideal customer profile — who you sell to and why they buy; your brand voice — how you sound, with examples; your goals — the North Star metric and this quarter's priorities; and product facts — pricing, features, integrations, and what the product does not do. It is a reference sheet, not a knowledge base. If a fact is missing, agents are expected to ask rather than guess.
Why does shared context beat per-task prompting?
Per-task prompting means every request carries its own briefing, so eight agents accumulate eight slightly different pictures of the company. Drift follows: the copywriter's tone contradicts the onboarding emails, the analyst optimizes a metric the strategy dropped last month. A shared document gives every agent the same source of truth on every task — the same reason human teams write briefs instead of re-explaining the company in every meeting, except agents actually re-read it every time.
Who edits the Truth Pack — humans or agents?
Humans edit it, agents read it. That division is deliberate: the document is where you steer the team, so it stays under human control even when the AI growth team runs autonomously. Agents can propose edits — a data analyst noticing your real customers differ from the written ICP — but a person approves the change. Agent orchestration then ensures every specialist works from the updated version on their next task.
Why it matters for a two-person team
Without a shared context document, you are the context — answering the same positioning and pricing questions in every prompt, eight times over. Writing the Truth Pack takes about an hour. After that, redirecting the whole team means editing a paragraph, not re-briefing eight roles. It is the cheapest management tool a small team gets: one document, edited occasionally, standing in for the alignment meetings you do not have time to run.