Is fromHello a Clay alternative?

Not really — they do different jobs, and they're closer to complementary. Clay enriches and researches GTM data; fromHello runs growth marketing for the audience you already have. If you need data enrichment, Clay is built for it; if you need to grow existing customers, that's fromHello. Many teams use both — Clay to build the data, fromHello to grow what's already inside.

Can fromHello enrich data or find leads like Clay?

No. fromHello has no enrichment, no web scraping, no research agents, and no lead database. It works with your existing first-party customer data, not external data. For enrichment and prospecting, you need a tool like Clay.

Does Clay send campaigns or run growth like fromHello?

No. Clay is a data-orchestration tool — it builds and enriches data and pushes it to other tools; it isn't a sending platform and doesn't run lifecycle journeys or a growth team. The two sit at different layers.

Can Clay and fromHello work together?

In spirit, yes. Clay is upstream — it builds and enriches data; fromHello is downstream — it grows the audience you have across channels. Clay enriches and researches; a growth platform acts on the result. They're complementary, not competitors.

Can I self-host fromHello? Clay is cloud-only.

Yes. fromHello is AGPL-licensed and self-hostable — Postgres, Redis, your infrastructure, your data. Clay runs only on their cloud. If owning your data and stack matters, that's a clear line between the two.

When can I use fromHello?

Early access opens Q3 2026, rolling out gradually so the agents tune to real use cases. Join the waitlist and we'll email when your spot opens. The open-source platform is on GitHub today.

Compare · Clay

fromHello vs Clay

Clay and fromHello are barely in the same category — they're closer to complementary than competing. Clay is a GTM data tool: it enriches contacts from 100-plus providers, runs AI research agents that scrape the web, finds accounts and people, and syncs enriched records into your CRM and sending tools. fromHello is a growth team and platform: it runs email, SMS, push, in-app, and ads to the audience you already have, with eight AI specialists, open-source and self-hostable. fromHello doesn't enrich data or find prospects; Clay doesn't send lifecycle campaigns or run growth. If you need to build and enrich GTM data, Clay is built for that. If you need to grow the customers you already have, that's fromHello — and Clay can even feed it.

Join the waitlist Star on GitHub

Choose Clay if

you need GTM data — enrichment from many providers, AI research and scraping, and lead lists synced into your CRM and outbound tools.

Choose fromHello if

you're growing the customers you already have — onboarding, retention, and multichannel campaigns — run by a team, on infrastructure you own.

At a glance

A data engine, or a growth team.

fromHelloClay

Autonomous growth team

fromHelloEight AI specialists run growth

ClayClaygent research agents; for data

Data enrichment (100+ providers, waterfalls)

fromHelloNot its job — your audience

ClayIts core

AI research agents + web scraping (Claygent)

fromHelloNot offered

ClayBuilt for it

B2B lead + account finding

fromHelloNot offered

ClayBuilt in

CRM record management + data sync

fromHelloNot a data tool

ClayBuilt in

Lifecycle & retention marketing

fromHelloBuilt in, run by agents

ClayNot its job

Multichannel messaging — email, SMS, push, in-app, ads

fromHelloEvery channel

ClayNot a multichannel sender

Marketing segments + journeys

fromHelloDynamic + 11-node journeys

ClayData tables, not journeys

Open source + self-hostable

fromHelloYes — AGPL, your infra

ClayClosed cloud

Data ownership

fromHelloYour database

ClayHosted on their cloud

Availability

fromHelloEarly access · Q3 2026

ClayGenerally available

Pricing

fromHelloSelf-host free; hosted at GA

ClayFree; from ~$185/mo (credits)

Built for

fromHelloSmall teams growing the customers they have

ClaySales & RevOps data teams

Clay pricing and capabilities reflect public information as of 2026 — Clay is credit-based; check clay.com for current details. Clay is a GTM data-enrichment platform, not a sending tool; fromHello is a lifecycle growth platform — they sit at different layers and often work together. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.

The difference

A data engine, or a growth team.

Clay is a data tool, and a powerful one: pull data from 100-plus providers in a waterfall to maximize match rates, send Claygent agents to research accounts from public sources, build targeted lists, and push enriched records into a CRM or a sending tool. fromHello does none of that. We don't enrich data, scrape the web, or find prospects.

fromHello sits downstream of all that — it runs growth for the audience you already have. The Growth Lead sets the North Star. The Lifecycle Marketer builds onboarding, retention, and win-back. The Copywriter writes every message in your voice. The agents run email, SMS, push, in-app, and ads across segments and journeys. They propose; you approve, edit, or auto-ship.

So this isn't a head-to-head — it's data versus growth, and the two can work together. Clay builds and enriches the data; a growth platform acts on it. fromHello is a growth team for the audience you already have, open-source and on your infrastructure. Some teams use Clay to enrich and a tool like fromHello to grow.

The honest part

Where Clay wins

We're not going to pretend otherwise. For GTM data, Clay is exceptional, and it owns a category fromHello doesn't touch at all.

It owns GTM data work fromHello has no part in: waterfall enrichment across 100-plus providers, querying sources in sequence to maximize match rates.
Its Claygent AI research agents scrape public sources and extract custom datapoints at scale — fromHello has no research or scraping agents.
It's a genuine lead and account-finding engine, building targeted prospect lists from external data — fromHello only works with the audience you already have.
It's generally available and proven, with deep CRM and outbound-tool integrations and a large community — fromHello is pre-launch.

Pricing & ownership

Credits for data, or open for growth.

Clay has a free tier, then credit-based plans from around $185 a month, with Enterprise quoted annually. fromHello is open source: self-host the platform for the cost of a server, or use the hosted version when early access opens. They're different tools for different jobs — and since Clay feeds data downstream, a team might use Clay to enrich and fromHello to grow.

fromHello

fromHello — self-host free, hosted pricing announced at GA.

Clay

Clay — free tier, then from ~$185/mo, billed by data credits; Enterprise is custom.

Switching questions

What teams ask before they move

Not really — they do different jobs, and they're closer to complementary. Clay enriches and researches GTM data; fromHello runs growth marketing for the audience you already have. If you need data enrichment, Clay is built for it; if you need to grow existing customers, that's fromHello. Many teams use both — Clay to build the data, fromHello to grow what's already inside.

Early access

Put your growth teamon autopilot.

Early access opens Q3 2026, gradually, so the team tunes to real use cases. Small teams with big ambitions go first.

Not ready to share an email? It's open source. Run it yourself today. View on GitHub

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