fromHello vs Brevo
Brevo and fromHello both send email and SMS to a segmented audience. The difference is breadth of business tooling versus who runs growth. Brevo is an affordable all-in-one SMB kit — email, SMS, WhatsApp, a built-in CRM, live chat, and landing pages, priced by email volume, run from the EU. fromHello is narrower on business tools but it runs growth for you — eight AI specialists who set strategy, build journeys, write the copy, and ship experiments — with native ad-audience sync Brevo handles only through integrations, open-source and self-hostable. Brevo is a cheap toolkit you operate. fromHello is the growth team that operates it.
you want a cheap, generally-available all-in-one with WhatsApp, a built-in CRM, live chat, and EU data residency, and you're happy to run the campaigns yourself.
you want growth run for you across every channel, with native ad-audience sync, on infrastructure you own.
A broad toolkit, or the team that runs growth.
Brevo pricing and capabilities reflect their public information as of 2026 — Brevo prices by email volume; check brevo.com for current tiers and channels. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.
A cheap toolkit, or the team that runs it.
Brevo is a lot of tool for the money — email, SMS, WhatsApp, a built-in CRM, live chat, landing pages, all priced by how much you send rather than how many contacts you store, with your data in the EU. For a budget-conscious SMB that wants a broad kit and is happy to run it, that's a genuinely strong offer, and we won't pretend otherwise.
fromHello is narrower on business tooling but it runs the growth. The Growth Lead sets the North Star. The Growth PM picks the next experiment. The Lifecycle Marketer builds the onboarding journey. The Copywriter writes every message in your voice. They propose; you approve, edit, or auto-ship. Human-in-the-loop by default.
It also brings native ad-audience sync across Meta, LinkedIn, and Google — which Brevo handles only through integrations — with push and in-app included for everyone, on a platform you can self-host. Brevo gives a small team a cheap toolkit. fromHello gives a small team the team.
Where Brevo wins
We're not going to pretend otherwise. Brevo is affordable, broad, and proven, and for a lot of teams it's the right call today.
- It's generally available and cheap — a real free tier and entry pricing around $9/mo, billed by email volume rather than contact count, usable in minutes with no infrastructure.
- It has native WhatsApp and a built-in sales CRM, live chat, landing pages, and a booking tool — a broader business kit than fromHello, which sticks to lifecycle growth.
- Its deliverability and infrastructure are mature, with over a decade in production and 600,000+ businesses.
- It stores data in EU data centers with a long, documented GDPR track record — a concrete compliance posture a pre-launch product can't yet match.
Priced by volume, or owned like code.
Brevo bills by how many emails you send — a free tier of 300 a day, then from around $9 a month, with SMS and WhatsApp as pay-as-you-go credits. fromHello is open source: self-host the platform for the cost of a server, or use the hosted version when early access opens. Either way the code is yours, AGPL-licensed, running where you choose.
fromHello — self-host free, hosted pricing announced at GA.
Brevo — free to 300 emails/day, then from ~$9/mo, billed by email volume.
What teams ask before they move
For teams that want growth run for them, yes. fromHello covers email and SMS like Brevo, adds native ad-audience sync Brevo handles only through integrations, and brings eight AI specialists who run it, open-source and self-hostable. If you mainly want a cheap all-in-one with a CRM, Brevo is the broader toolkit.
Put your growth teamon autopilot.
Early access opens Q3 2026, gradually, so the team tunes to real use cases. Small teams with big ambitions go first.
Not ready to share an email? It's open source. Run it yourself today. View on GitHub
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