Mautic alternatives (2026)

Strengths

• Carries the part of Mautic you actually use: subscribers, list membership, and sending. One Go binary and a Postgres database to operate, and you keep your own SMTP or ESP, so the sending setup you tuned does not change.
• Free under AGPLv3 with no first-party paid tier, so the ownership question that brought you to Mautic stays answered. The bill is a server, Postgres, and whatever you already pay to send.
• v6.2.0 (June 2026) added per-domain SMTP server selection, inline CID images, an Outlook compatibility mode in the visual builder, and Azure bounce webhooks — practical sending work, which is where the project's attention goes.

Watch-outs

• The biggest drop on this list. There is no campaign builder, no landing pages, no lead scoring and no event-triggered automation, and forms stop at a basic list-subscription form — anything that ran on a Mautic campaign canvas either moves somewhere else or stops.
• Segments are SQL queries over the subscriber table. That is precise and fast, and it is also a hand rewrite of every Mautic segment filter.
• AI reaches it from the outside rather than from the product: the REST API is complete enough to drive from an agent, and a community MCP server (MIT, third-party, listed on the docs' community SDK page as unverified and not officially supported) exposes it to LLM clients.

Strengths

• Keeps what Mautic campaigns were doing: event-triggered journeys and segments, with email (Resend, Amazon SES, Postmark, SendGrid, SMTP), SMS (Twilio, SignalWire), and webhook as a first-class channel and template type.
• MIT-licensed and free to self-host with no contact cap, so the exit costs no license. Managed cloud is $75/mo including 10,000 monthly unique users if you would rather stop operating a mail platform altogether.
• Webhook templates cover mobile push, WhatsApp, and Slack, which is how a small team adds channels without adding a vendor — and you keep your own ESP, so deliverability does not restart.

Watch-outs

• No landing pages, no forms, and no lead scoring. If Mautic was your lead-capture layer as well as your sender, half the job needs a different home.
• Officially in maintenance mode — the maintainer wrote in August 2026 that feature development has been halted, with infrequent bug fixes. Weigh that if you are moving specifically to reduce maintenance risk.
• Its own README roadmap still lists LLM integration as not started.

Strengths

• Journeys triggered by what people do: first-party tracking, segments recomputed on every event, and a visual builder with 14 node types across email, SMS, in-app banners and modals and ad audiences, with web push built into the platform. Replies land on the contact's profile and can start a journey. Ad-audience sync is the piece Mautic left to community plugins.
• Your own AI plugs in over MCP: 59 tools let Claude, Cursor or any MCP client create segments, journeys and templates and read analytics. No tool sends a message, and a journey your AI builds stays a draft until it is published.
• AGPL-3.0 and self-hostable on Postgres + Redis, so your customer data can sit in your own Postgres — the property you picked Mautic for in the first place. Self-hosting is free; fromHello Cloud starts at €39 a month excluding VAT.

Watch-outs

• fromHello Cloud is in early access, and every other tool here is generally available, though Dittofeed is in maintenance mode. Self-hosting is the path you can plan; fromHello Cloud is a waitlist.
• There are no landing pages and no forms, so a Mautic install built on PageBundle and FormBundle still needs a home for lead capture. Brevo and ActiveCampaign are better on that axis.
• There is no plugin marketplace and no decade of community extensions. If your install leans on a specific Mautic plugin, check for a replacement before you count the move as cheap.

Strengths

• Most of Mautic's surface survives the move: signup forms, a built-in CRM, live chat, email, SMS and web push from Starter; landing pages from Standard; on-site pop-ups, WhatsApp campaigns and mobile push from Professional.
• Ad-audience sync to Google Ads, Meta, and TikTok ships natively, along with LinkedIn Lead Ads capture — on Mautic that was a community plugin or an iPaaS hop. The Aura layer drafts subject lines and content and builds a workflow from a plain-language description; on Professional, predictive churn-risk and lifetime-value scores are written back onto the contact once ecommerce order data is connected.
• The bill follows monthly sends, and each send tier caps how many contacts you can store: the free plan holds up to 100,000 contacts at 300 emails a day, while Starter ($9/mo) and Standard ($18/mo) start at 5,000 emails and 500 contacts. A large dormant Mautic list needs the 20,000-email tier, where the cap jumps to 500,000 contacts — $32/mo on Starter, $69/mo on Standard.

Watch-outs

• Closed-source and cloud-only. You trade the code and the database for someone else's operations team — the one thing Mautic gave you that this does not, and the reason to be honest with yourself about why you are leaving.
• Landing pages are counted per plan — one included on Standard and ten on Professional, with more sold as add-ons ($24/mo for up to six on Standard, $270/mo for a 50-page pack on Professional) — so a page-heavy Mautic install adds cost. Predictive scoring needs ecommerce data, and consent groups with the self-serve preference center are gated to the Pro and Enterprise tiers — if your Mautic preference center is load-bearing, check it has a destination before you cut over.
• The free plan is single-user and carries Brevo branding, and both Free and Starter cap marketing automation at 2,000 contacts — unlimited automation starts on Standard at $18/mo. A Mautic-sized list will not sit on the free tier, and Professional is $499/mo, a long way above Standard.

Strengths

• Keeps the most of Mautic's campaign depth: a deep visual automation builder, landing pages and modal forms from Plus, and lead scoring and deal pipelines in the paid Pipelines CRM add-on, so the logic you built has somewhere to be rebuilt.
• Prospecting and retargeting audiences on Google, Facebook, and LinkedIn from Plus, plus lead capture from Facebook, LinkedIn, and TikTok Lead Ads, and a native WhatsApp line with Inbox, Broadcasts, Flows, and Templates — all of which Mautic reached only through third-party plugins.
• Active Intelligence shipped steadily through 2026: Autonomous Insights on the account homepage in January, a Google Ads connector that builds Performance Max campaigns on every plan in April, version 2.8 with memory across sessions and campaigns built from an uploaded brief, and in August version 3.0, Wavelength, which watches the account and drafts the next campaign before you ask.

Watch-outs

• Billing is per contact and per seat, the two axes Mautic never charged you on. From $15/mo at 1,000 contacts on annual billing, with Starter capped at 25,000 contacts and one seat. Starter also limits every automation to five actions and ships no landing pages or ad sync, so the campaign depth this card describes starts on Plus at $49/mo; Pro is $79/mo at the same contact band with three seats.
• SMS and WhatsApp are metered add-ons, CRM pipelines are priced separately, and there is no native push — it arrives through marketplace integrations such as OneSignal. Mautic shipped push in core, though it too ran on a OneSignal integration.
• Closed-source and cloud-only, with no free plan: a 14-day trial and a 30-day money-back guarantee instead. Site messages, the in-app surface, start at Plus.