Brevo alternatives for marketing automation (2026)

Strengths

• The closest match to Brevo on this list: email campaigns, SMS and WhatsApp from the entry plan, with a library of ready-made workflows, then web and event tracking, pop-ups and website personalization on the Marketing Automation Suite, at €199 a month billed annually.
• French: the product formerly known as Sarbacane belongs to Positive, a group based in Hem, near Lille, with a French phone line. It says it develops and hosts the platform in Europe, and it holds ISO 27001 certification.
• Contacts are unlimited on every plan: you pay for the plan and a yearly email allowance (60,000 emails a year on the plans listed), not for the size of your list.

Watch-outs

• Billed annually, and automation is counted: 5 active workflows on Campaigns (€69 a month), 20 on the Marketing Automation Suite and 100 on the Customer Engagement Platform (€499).
• 60,000 emails a year is 5,000 a month: a large newsletter list outgrows that allowance quickly, so price the volume you actually send.
• Web push and product recommendations wait for the €499 plan, and sales and customer service tools are €59-a-month add-ons.

Strengths

• Marketer (€54 a month at 1,000 contacts, billed monthly) unlocks unlimited automation workflows, abandoned-cart recovery, sales funnels and unlimited web push, with unlimited email sends on every plan.
• Workflows react to behaviour: site visits, purchases, abandoned carts and email activity can trigger messages or move people between segments, with tags and engagement scores.
• European and long-established: founded in Poland in 1998, with webinars, a website builder and course tools on the Creator plan (€62 a month).

Watch-outs

• Starter (€16 a month) includes one custom workflow; the automation this card describes starts on Marketer.
• SMS, mobile push, transactional email and a dedicated IP are Enterprise features, priced on request.
• The pricing page lists no free plan: a 14-day trial instead.

Strengths

• A deep visual automation builder with multiple triggers, goals and conditional content, and an 'Event is recorded' trigger for what people do on your site or in your app.
• Prospecting and retargeting audiences on Google, Facebook and LinkedIn from Plus, and WhatsApp and SMS as add-ons from the same plan.
• An MCP server on every plan, so Claude or ChatGPT can work in the account, beside the AI features ActiveCampaign calls Active Intelligence.

Watch-outs

• Billed by contacts and plan, with 1 to 5 users included. Starter ($15 a month for 1,000 contacts, billed annually) limits each automation to five actions and sends email only; unlimited actions, landing pages and cross-channel automation start on Plus, at $49.
• No native push: it comes through integrations, and site messages, the in-app surface, start on Plus.
• No free plan: a 14-day trial and a 30-day money-back guarantee instead.

Strengths

• Flows trigger on lists, segments, metrics such as a placed order, date properties, price drops and low inventory, with store integrations behind them.
• Email, text (SMS and RCS), WhatsApp and mobile push are generally available, and a Klaviyo MCP server lets AI agents read and act on the account.
• A free plan for up to 250 active profiles and 500 email sends a month, then Email from $20 a month and Email + SMS from $35.

Watch-outs

• Billed by active profiles, the contacts who can receive email marketing, plus message volume, so the size of your list drives the price.
• Several of its triggers (orders, price drops, low inventory) assume a store; a B2B team without one uses fewer of them.
• Prices are in US dollars, on its French pages too.

Strengths

• Built for B2B lead generation: forms, landing pages, automated lead scoring and marketing emails from the Plus plan, with CRM synchronization.
• Workflows trigger on page visits, content downloads, form submissions and segments, and the Star plan adds Plezi's Smart Campaign, which builds a nurturing sequence for each prospect.
• A French company (Paris, founded in 2015, part of the Lundi Matin group), with a dedicated account manager, unlimited emails and no limit on active workflows.

Watch-outs

• Workflows start on Star, at €799 a month for 4,000 contacts; Plus (€169 a month, 1,000 contacts) has scoring and emails but no workflows.
• Plans come with an annual or a two-year commitment.
• The channel is email: its feature list names no SMS, WhatsApp or push.

Strengths

• Webmecanik Automation is SaaS built on Mautic, sold by a French company that is a partner of the Mautic project, with French documentation and a dedicated customer success manager.
• Priced on contacts with an email address, with unlimited sends, users, landing pages and forms: €450 a month for 10,000 contacts on Entreprise, billed annually (€500 billed monthly).
• Web and event tracking, advanced lead scoring, A/B tests and account-based marketing; Webmecanik says its data is stored in France first, and its training is Qualiopi-certified, so French companies can have it funded through their OPCO.

Watch-outs

• An entry price for mid-sized lists: the ladder starts at 10,000 contacts, and Premium is €563 a month, billed annually.
• Onboarding and training are quoted separately.
• The Automation plans start with a demo request rather than a self-serve sign-up.

Strengths

• Free software under GPL-3.0-or-later, with campaigns, segment emails, forms, landing pages, lead scoring and a REST API; version 7.2.1 shipped on 23 September 2026.
• Your database and your servers: contacts stay where you run it, and you choose the sending provider.
• Help in French if you want it: Webmecanik sells a Mautic-based SaaS, WebAnyOne in Lyon hosts a Mautic instance from €150 a month excluding VAT for up to 10,000 contacts, and the project's official partner, Dropsolid, starts at €247.50 a month billed annually.

Watch-outs

• Campaigns and segments run on cron jobs, so timing depends on how often your server runs them; budget for PHP upgrades and queue maintenance.
• SMS and web push come through integrations (Twilio, OneSignal), not built-in channels.
• The official hosting contract is out to tender: the project expects a new provider from 1 March 2027.

Strengths

• Event-triggered workflows across email, SMS, push, in-app, WhatsApp and LINE, with objects for accounts and data integrations.
• Essentials starts at $100 a month for 5,000 profiles, billed monthly, with a million emails a month.
• US or EU data centers on every plan, and an MCP server.

Watch-outs

• Profiles count people and objects, and Premium starts at $1,000 a month, billed yearly.
• It runs on your event data: your app sends events through its SDKs or API before workflows can use them.

Strengths

• Journeys triggered by what people do: first-party tracking, segments recomputed on every event and a visual builder with 14 node types across email, SMS, in-app banners and modals and ad audiences (Meta, LinkedIn, Google), with web push built into the platform.
• AGPL-3.0 and self-hostable on Postgres + Redis, with your own email provider; fromHello Cloud starts at €39 a month excluding VAT on Core, for 2,500 contacts, with unlimited seats. The dashboard is in English and French.
• Your own AI plugs in over MCP: 59 tools to create segments, journeys and templates and read analytics. No tool sends a message, and a journey your AI builds stays a draft until it is published.

Watch-outs

• fromHello Cloud is in early access, and every other tool here is generally available. Self-hosting is the path you can plan; fromHello Cloud is a waitlist.
• No newsletters or one-off campaigns, and no CRM, chat, landing pages or forms: if those are why you use Brevo, keep a tool for them.
• No WhatsApp, no mobile push, and no store, cart or order integration.