HubSpot alternatives (2026)

Strengths

• The meter is monthly email volume, not marketing contacts. Starter runs $9/mo, and contact storage is a per-tier cap rather than the thing you are billed for.
• Channel and sales breadth in one account: SMS campaigns to 180+ countries on credits priced by destination, WhatsApp campaigns and 1:1 messaging, and sales tooling packaged separately from Sales Free upward, so the CRM half of a HubSpot setup has somewhere to land.
• Aura, Brevo's AI layer, drafts content and builds a workflow from a plain-language objective; on Professional, predictive churn-risk scores work from ecommerce order data.

Watch-outs

• Seats are still gated by tier: Free and Starter are single-user, Standard adds up to three as an add-on, and ten are included only at Professional, which is $499/mo.
• Closed-source and cloud-only, with Brevo branding on free-plan emails and a 300-sends-a-day ceiling before you pay.

Strengths

• Pipelines, deals, and contact management sit next to the automation builder, so marketing and sales stay in one account the way they did in HubSpot. Ad-audience sync is native and broad — Facebook Custom Audiences and Lead Ads, Google Ads, LinkedIn Lead Ads, TikTok Ads — with Site messages covering in-app from Plus up.
• Entry pricing is $15/mo on annual billing at 1,000 contacts ($180 a year), with a 14-day trial and a 30-day money-back guarantee stated on the pricing page.
• Active Intelligence is a substantial AI layer: a Google Ads connector that builds Performance Max campaigns from a prompt, campaign generation from an uploaded brief, and memory that persists across sessions.

Watch-outs

• It keeps both of HubSpot's main meters: contact bands plus seats. Starter and Plus include one user, Professional three, Enterprise five — so a five-person team pays for the tier, not just the list.
• SMS, WhatsApp, and CRM pipelines are all separately priced add-ons on top of the contact band, and push arrives through marketplace integrations such as OneSignal rather than a native channel.
• Closed-source and cloud-only, with no self-hosted or source-available edition.

Strengths

• Journeys triggered by what people do: first-party tracking, segments recomputed on every event, and a visual builder with 14 node types across email, SMS, in-app banners and modals and ad audiences, with web push built into the platform. Replies land on the contact's profile and can start a journey.
• Your own AI plugs in over MCP: 59 tools let Claude, Cursor or any MCP client create segments, journeys and templates and read analytics. No tool sends a message, and a journey your AI builds stays a draft until it is published.
• AGPL-3.0 and self-hostable on Postgres + Redis, free and unmetered; on fromHello Cloud, every plan has unlimited seats, so HubSpot's seat meter doesn't follow you.

Watch-outs

• fromHello Cloud is in early access through the waitlist — every other tool here is generally available.
• No forms, no landing pages, and no plugin marketplace, so HubSpot's lead capture and its app ecosystem both need another home.
• No sales CRM here either: a profile for every person, but no deals or pipeline. If one account for marketing and sales is the requirement, ActiveCampaign or Brevo is the shorter path.

Strengths

• No CRM by design. This is marketing automation that assumes you already have one, which is the right shape when HubSpot's free CRM is staying put.
• Unlimited team members on the Growth plan, per its own pricing page, so the seat meter disappears entirely.
• Behavior-triggered email built on product events, with native web forms and site tracking, plus Magic Writer drafting emails, outlines, and subject-line variants inside the editor.

Watch-outs

• No free plan, and one of the highest entry prices here: $99/mo billed monthly or $79/mo billed yearly at 2,000 subscribers, after a 14-day trial.
• Email-first. SMS runs through its Twilio integration rather than a carrier layer Encharge operates, and its integrations page lists Meta Custom Audiences with no Google or LinkedIn audience sync.
• A quiet year: the 2026 changelog entries are maintenance work — form fixes, spam hardening, sending reliability — and above 2,000 subscribers the price is set on an interactive slider rather than a printed table: $249/mo at 10,000 subscribers, $550/mo at 50,000, custom pricing beyond that.

Strengths

• Every channel HubSpot gates or hands to a third party — mobile push, web push, in-app messaging, WhatsApp, and SMS through Twilio, Sinch, Infobip, or Vonage — in a single journey builder.
• No seat meter. The bill follows the account's maximum count of uniquely identified people and objects, Essentials includes 5,000 profiles with 1 million emails a month, and the Startup Program gives a full year free to companies that have raised under $10M.
• The Agent works inside your own permissions and approval flows, drafting messages, building automations, and running recurring checks on the account.

Watch-outs

• Essentials starts at $100/mo, and the overages stack on top: $0.009 per extra profile, $0.12 per extra 1,000 emails, and $10 per 100,000 AI credits.
• Objects count toward the profile meter alongside people, so a B2B data model can raise the bill faster than your contact list suggests.
• Closed-source and cloud-only, and scoped to messaging — it does not try to replace HubSpot's CRM, forms, or landing pages.