Is fromHello an Apollo alternative?

Not really — they do different jobs. Apollo is outbound sales: find and cold-contact new leads. fromHello is lifecycle growth: grow the people already in your world. If you want cold prospecting, Apollo is built for it; if you want to grow your existing audience across channels, that's fromHello. Many teams use both.

Can fromHello do cold outbound like Apollo?

No. fromHello has no lead database, no cold-email infrastructure, no dialer, and no enrichment. It only messages the audience you already have — signups, trials, customers. For cold outreach to strangers, you need a sales tool like Apollo.

Does Apollo do lifecycle marketing like fromHello?

No. Apollo's sequences are for cold outbound; it doesn't run lifecycle journeys, marketing segments, multichannel campaigns, or a growth team. The two sit at opposite ends of the funnel, which is why teams often run both.

Can I self-host fromHello? Apollo is cloud-only.

Yes. fromHello is AGPL-licensed and self-hostable — Postgres, Redis, your infrastructure, your data. Apollo runs only on their cloud. If owning your data and stack matters, that's a clear line between the two.

Will the agents message my customers without approval?

Not unless you let them. Every send is human-approved by default. Once you trust a surface — onboarding, say — you can auto-approve it. The point is to move faster, not to lose control of the brand.

When can I use fromHello?

Early access opens Q3 2026, rolling out gradually so the agents tune to real use cases. Join the waitlist and we'll email when your spot opens. The open-source platform is on GitHub today.

Compare · Apollo

fromHello vs Apollo

Apollo and fromHello work opposite ends of the funnel. Apollo is a B2B sales platform: a database of 200 million contacts, cold email and LinkedIn sequences, and a dialer, all built to find and reach people who've never heard of you. fromHello is lifecycle growth: it runs email, SMS, push, in-app, and ads to the audience you already have — signups, trials, customers — with eight AI specialists, open-source and self-hostable. fromHello has no lead database, no cold outbound, no dialer; Apollo has no lifecycle marketing, segments, or growth team. If you need to fill the top of the funnel with outbound, Apollo is built for that. If you need to grow the people already in your world, that's fromHello.

Join the waitlist Star on GitHub

Choose Apollo if

you need outbound sales — a B2B contact database, cold email and LinkedIn sequences, and a dialer to prospect into new accounts.

Choose fromHello if

you need to grow the customers you already have — onboarding, retention, and multichannel campaigns — run by a team, on infrastructure you own.

At a glance

Two different jobs, at two ends of the funnel.

fromHelloApollo

Autonomous growth team

fromHelloEight AI specialists run it

ApolloAI sales assistant; you run it

B2B lead database + prospecting

fromHelloNot its job — your audience

Apollo200M+ contacts

Cold outbound sequences (email, LinkedIn, call)

fromHelloNot its job

ApolloBuilt for it

Sales dialer

fromHelloNot offered

ApolloBuilt in

Data enrichment + contact finding

fromHelloNot offered

ApolloBuilt in

Lifecycle & retention (onboarding, win-back)

fromHelloBuilt in, run by agents

ApolloNot its job

Multichannel marketing — email, SMS, push, in-app, ads

fromHelloEvery channel

ApolloOutbound email + LinkedIn

Marketing segments + journeys

fromHelloDynamic + 11-node journeys

ApolloSequences to cold lists

Open source + self-hostable

fromHelloYes — AGPL, your infra

ApolloClosed cloud

Data ownership

fromHelloYour database

ApolloHosted on their cloud

Availability

fromHelloEarly access · Q3 2026

ApolloGenerally available

Pricing

fromHelloSelf-host free; hosted at GA

ApolloFree; paid $49–$119/seat/mo

Built for

fromHelloSmall teams growing the customers they have

ApolloSales teams prospecting cold

Apollo pricing and capabilities reflect public information as of 2026 — check apollo.io for current details. Apollo is an outbound sales platform; fromHello is a lifecycle growth platform — they address different stages of the funnel. fromHello is in early access; rows describe the platform on GitHub today and the hosted product at general availability.

The difference

Outbound prospecting, or lifecycle growth.

Apollo is a sales tool, and its job is the top of the funnel: search a 200-million-contact database, build target lists, run cold email and LinkedIn sequences, dial prospects, and enrich records. It's good at that — and fromHello does none of it. We have no lead database, no cold-outbound infrastructure, no dialer, and no enrichment.

fromHello starts where Apollo stops: the people who already found you. The Growth Lead sets the North Star. The Lifecycle Marketer builds onboarding, retention, and win-back. The Copywriter writes every message in your voice. The agents run email, SMS, push, in-app, and ads across segments and journeys. They propose; you approve, edit, or auto-ship.

So this isn't really a head-to-head — it's two different jobs. Apollo fills the funnel with strangers; fromHello grows the relationships you already have, open-source and on infrastructure you own. Plenty of teams run both.

The honest part

Where Apollo wins

We're not going to pretend otherwise. For outbound sales, Apollo is strong, and it owns a category fromHello deliberately doesn't touch.

It has a 200-million-plus B2B contact database with deep filters and intent signals — fromHello has no lead database and can't source net-new prospects.
Its cold-outbound sequences across email, LinkedIn, and calls, plus a built-in dialer, are built to reach people who've never heard of you — fromHello only messages your existing audience.
Its data enrichment and email and phone verification at scale have no equivalent in fromHello.
It's generally available and proven, with deep Salesforce and HubSpot integrations and a large user base — and for founder-led or SDR outbound, its all-in-one prospecting at a low per-seat price is hard to beat.

Pricing & ownership

Per seat for outbound, or open for growth.

Apollo has a free tier, then paid plans from around $49 to $119 per seat per month, billed by seats and database credits. fromHello is open source: self-host the platform for the cost of a server, or use the hosted version when early access opens. Different tools for different jobs — and plenty of teams pay for both.

fromHello

fromHello — self-host free, hosted pricing announced at GA.

Apollo

Apollo — free tier, then $49–$119 per seat per month, billed by seats and credits.

Switching questions

What teams ask before they move

Not really — they do different jobs. Apollo is outbound sales: find and cold-contact new leads. fromHello is lifecycle growth: grow the people already in your world. If you want cold prospecting, Apollo is built for it; if you want to grow your existing audience across channels, that's fromHello. Many teams use both.

Early access

Put your growth teamon autopilot.

Early access opens Q3 2026, gradually, so the team tunes to real use cases. Small teams with big ambitions go first.

Not ready to share an email? It's open source. Run it yourself today. View on GitHub

Keep comparing